Comments on: “The Shop” – Indian retail conference http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/ User research, Ethnographic research, India, Emerging Markets, Innovation, Design Research, Usability, User Centered Design, Qualitative Research, Startups, Entrepreneurship, Observational Research Thu, 04 Mar 2010 12:49:32 +0000 http://wordpress.com/ hourly 1 By: The Shop: Part 2 « Fly on the wall http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-69 The Shop: Part 2 « Fly on the wall Fri, 08 Jun 2007 10:10:08 +0000 http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-69 [...] 8th, 2007 · No Comments Part 2 of the coverage of The Shop, a retail conference held in Bangalore last [...] [...] 8th, 2007 · No Comments Part 2 of the coverage of The Shop, a retail conference held in Bangalore last [...]

]]> By: Ticket booking blues « Fly on the wall http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-64 Ticket booking blues « Fly on the wall Thu, 07 Jun 2007 04:04:02 +0000 http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-64 [...] About ← “The Shop” - Indian retail conference [...] [...] About ← “The Shop” – Indian retail conference [...]

]]> By: sparksfly http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-63 sparksfly Wed, 06 Jun 2007 13:51:44 +0000 http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-63 Well, if you look at the traditional markets/bazaars in India (especially the "subzi mandi" variety), you'll see this in action. It's as crowded as it can get. There's enough noise and chaos. One has to use all kinds of skills, from charm to aggression, to get oneself heard or attended to, by the vendors. So, I'm not surprised that 'crowdedness' is working for Big Bazaar. Even with time, if one loves this type of an experience of shopping, does time really matter? As one of the customers said it, if one gets the "mela" experience at these malls, then who's to complain about waiting? May seem illogical/weird to many, but it's working for several millions (consumers) out there. :-) Well, if you look at the traditional markets/bazaars in India (especially the “subzi mandi” variety), you’ll see this in action. It’s as crowded as it can get. There’s enough noise and chaos. One has to use all kinds of skills, from charm to aggression, to get oneself heard or attended to, by the vendors. So, I’m not surprised that ‘crowdedness’ is working for Big Bazaar.

Even with time, if one loves this type of an experience of shopping, does time really matter? As one of the customers said it, if one gets the “mela” experience at these malls, then who’s to complain about waiting?

May seem illogical/weird to many, but it’s working for several millions (consumers) out there. :-)

]]> By: mahendrap http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-59 mahendrap Tue, 05 Jun 2007 09:35:28 +0000 http://sparksfly.wordpress.com/2007/06/04/the-shop-indian-retail-conference/#comment-59 Very interesting! Having done most of my retail shopping in the US, I didn't know 'crowdedness' was a lovable factor to Indians! Ditto for the queues...aren't time and space the most valuable? Very interesting! Having done most of my retail shopping in the US, I didn’t know ‘crowdedness’ was a lovable factor to Indians!

Ditto for the queues…aren’t time and space the most valuable?

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