Fly on the wall

Driving directions, the Indian way

June 19, 2007 · 3 Comments

Yet another startup geared towards Indian users, RouteGuru. And based on a quick look (and use) of the site, I loved it!

Unlike in the most other parts of the world, the best way to get driving directions in India has always been…to just stop and ask somebody!! Of course, at times it does get frustrating when all you get is “ekdam seedha jaao“…meaning, “Just go straight!!”

So, it’s really interesting to see RouteGuru has used this technique, of using landmarks to point people in the right direction. Check this out…I did a sample search for Delhi (other cities aren’t active yet), from the domestic airport (Palam airport) to Alaknanda. And here’s what it came up with (a snapshot of the detailed directions)…

RouteGuru

I love the way it says “Start with overhead tank on your right side” and even better, “Pass by taxi stand on right”. I can almost visualize somebody on the street directing me there. Good stuff!

They’ve also added in a nice feature of sending an SMS to your mobile with these directions.

Will get back with more updates (if any) after I’ve spent more time with this. Hopefully the Bangalore version will be active soon.

Categories: Business · Culture · Delhi · Design · Ethnography · India · Map · Mobile · Sightings · Startups · Technology · Traffic · Travel · Web

3 responses so far ↓

  • All This ChittahChattah : Blog Archive : ChittahChattah Quickies // June 19, 2007 at 11:50 am | Reply

    [...] Driving directions, the Indian way Fantastic example of cultural differences in Param’s post about a new website that gives the right kind of navigational info for its Indian customers.

  • Yahoo’s driving directions in India « Fly on the wall // October 30, 2007 at 1:05 am | Reply

    [...] searched for the route from Old Madras Road to Cunningham Road. The good news is that Landmark-based driving directions (which RouteGuru kick started few months ago) seems to work as well as they do on [...]

  • Mahavir .D // June 9, 2009 at 11:36 am | Reply

    Source :
    ——–
    D. Mahavir
    No.4, 4th Cross Bhavananthiar street,
    Sembakkam,
    Chennai- 600 073
    Tamilnadu,
    India.
    Mobile : 9790831964
    E-Mail : d.mahavir@yahoo.co.in

    New Technic to send directions to sms
    ————————————-

    Here we describe a new technic to send directions
    to sms.

    You have to specify how many turning you have to skip…
    Then specify what direction you have to turn…

    For example, What this means…

    12,U,3,L,3,R

    Here first skip 12 turnings…
    Then make a U turn…
    Then skip 3 turnings…
    Then turn left…
    Then skip 3 turnings …
    Then turn right…

    Easy!!!

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