New age marketing

HDFC Standard Life Insurance has created a ‘Responsibility Quotient’ application on Facebook, I’m guessing one of (if not the first) time a major Indian business entity is taking to the social networking platform for marketing and brand building.

The ‘application’ is nothing but a contest-quiz, which if you happen to win, your parents get to fly to Paris for a vacation! Cool, eh? I think the whole thing’s a decent idea considering it reinforces the concept behind one of their recent products, a ‘Unit Linked Savings Plan’, that’s apparently “a plan ideal for young professionals”.